Founded 2026 · Manchester, England
Feel your best.Every ordinary day.
Zero-sugar electrolyte sticks with 100mg of magnesium per serving. Magnesium contributes to a reduction of tiredness and fatigue. One stick, 500ml of water, and that is that.
- Zero sugar
- Made in the UK
- Vegan
Per stick
Nothing hidden.
Nothing padded out.
Every active is printed at the amount it is actually included at. No proprietary blends, no dusting.
A full gram, pharmaceutical grade.
425mg from rock salt, 325mg from citrate.
Naturally present in the Himalayan salt.
Citrate form, not the cheaper oxide.
What magnesium does
Four things we can
actually stand behind.
At 100mg per stick, the magnesium is above the level UK law requires before these can be stated. Each one is tied to magnesium specifically.
Tiredness & fatigue
Magnesium contributes to a reduction of tiredness and fatigue.
Muscle function
Magnesium contributes to normal muscle function.
Energy metabolism
Magnesium contributes to normal energy-yielding metabolism.
Electrolyte balance
Magnesium contributes to electrolyte balance.
These are the authorised wordings. We do not make claims for taurine, because none are authorised in the UK — we simply tell you how much is in there.
Who it is for
Not a sports drink.
A daily one.
Most days do not involve a start line. They involve a school run, a ward round, a roof in July, or simply not drinking enough since breakfast.
01An ordinary Tuesday
02Long shifts
03On the tools
04Weekends outdoors
05Run & cycle
06Whatever you play
The sodium system
Two sodium sources,
not one.
You lose electrolytes whenever you sweat — in a heatwave, on a shift, or halfway up a hill. We use two sodium sources rather than one, because they bring different things.
- Pink Himalayan salt — 425mg sodiumUnrefined rock salt, milled fine. It also brings 653mg of chloride and the trace minerals from the seam it is cut from.
- Sodium citrate — 325mg sodiumDissolves readily and buffers the citric acid, which is what stops the drink tasting sharp or briny.
- Citrate electrolytes throughoutPotassium and magnesium are both citrate rather than the cheaper oxide forms, which do not mix cleanly in cold water.
How to use it
Three steps. Takes about ten seconds.
Tear
Open one stick at the notch. One a day is the recommended dose — do not exceed it.
Pour
Empty it into 500ml of water. Bottle, glass or the mug on your desk, it makes no difference.
Shake
Stir until fully dissolved. Nice chilled, and drink it within 24 hours of mixing.
The bee
Why there is
a bee on it.
It is Manchester's emblem, and it has stood for the same idea here since 1842 — the people doing the work rather than the people taking the credit.
Turn up, do the work, be ready for whatever the day asks of you. That is the whole thing, and it is why we dose the formula the way we do and charge what we charge.
Launching soon
Fifteen sticks.
Twelve pounds.
Two flavours at launch, one formula behind both. Zero sugar, sweetened with stevia, and no reason to save it for a training day. Join the list and we will tell you when the first run lands.